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Media Kit

NorthRadar Media Kit 2026.

Audience data, advertising formats, specifications, and process for vendors looking to reach operations leaders across NorthRadar's portfolio of vertical research properties.

Portfolio at a Glance

Five independent research properties.

FinanceOpsClub
FinanceOpsClub
Finance & Accounting
Live
FleetOpsClub
FleetOpsClub
Fleet & Logistics
Live
ITOpsClub
ITOpsClub
IT Operations
Live
PeopleOpsClub
PeopleOpsClub
HR & People Ops
Live
SalesOpsClub
SalesOpsClub
Sales & Revenue Ops
Live
Audience Data

Who reads NorthRadar properties.

Operations leaders and software buyers across five B2B verticals. High-intent audience actively researching tools and making purchasing decisions.

Job Function

Finance & Accounting (CFOs, Controllers, Finance Ops)22%
Sales & Revenue Operations (RevOps, Sales Leaders)21%
IT & Infrastructure (IT Managers, SysAdmins)20%
HR & People Operations (HR Directors, Talent)19%
Fleet & Logistics (Fleet Managers, Logistics Directors)18%

Seniority Level

Manager / Team Lead38%
Director / VP34%
C-Suite / Executive14%
Individual Contributor14%

Company Size

201–500 employees28%
51–200 employees26%
1,000+ employees24%
501–1,000 employees22%

Content Engagement Type

Software comparison pages42%
Category guides & overviews31%
Product reviews & analysis18%
News & editorial9%
Ad Formats & Specs

Placements and specifications.

All formats available across individual properties or as portfolio-wide placements.

Category Sponsorship

Category hub pages + all related articles

Formats
Logo lockup (200×60)
Contextual CTA block (600×100)
Sidebar unit (300×250)
Duration
12-week minimum
Exclusivity
Exclusive per category

Sponsored Research

Dedicated research page + email distribution

Formats
Full-page HTML article
Downloadable PDF
Email send to subscribers
Duration
4–6 week production
Exclusivity
Exclusive per topic

Display — Leaderboard

Top of all article pages

Formats
728×90 (desktop)
320×50 (mobile)
Duration
Weekly or monthly
Exclusivity
Shared rotation (max 2)

Display — Rectangle

Sidebar and in-article (mid-page)

Formats
300×250
300×600
Duration
Weekly or monthly
Exclusivity
Shared rotation (max 2)

Newsletter — Inline

Within subscriber email digest

Formats
600px-wide image
Headline + 50-word copy + CTA
Duration
Per send
Exclusivity
1 per newsletter

Newsletter — Dedicated Send

Standalone promotional email to full list

Formats
Full HTML email template
Plain-text version
Duration
Per send
Exclusivity
Exclusive send
How It Works

From inquiry to live campaign.

Simple process, fast turnarounds. Most campaigns are live within 7–14 days of creative submission.

01

Initial Inquiry

Contact us via the form below or email hello@northradarmedia.com. We'll confirm availability within 1 business day.

02

Proposal & Rate Card

We'll send a tailored proposal with format options, pricing, and available dates based on your vertical and campaign goals.

03

Creative & Approval

Submit creative assets per spec. Our team reviews for editorial fit and provides feedback within 3 business days.

04

Go Live

Campaign activates on the agreed date. You receive a confirmation with tracking links and your reporting schedule.

05

Reporting

Weekly performance reports covering impressions, clicks, CTR, and any newsletter-specific metrics (open rate, CTR).

Rate Card

Request pricing.

Rates vary by vertical, format, and duration. We provide tailored proposals based on your campaign goals. Share your email below and we'll send pricing within 1 business day.

Ready to start a campaign?

Contact our partnerships team to discuss your goals, confirm availability, and get a tailored proposal.

Get in Touch