Press

Facts about NorthRadar Media, for people writing about it.

This press kit can be quoted in full. If you need something that is not here, email us and a founder will answer.

Facts you can quote

Seven sites. One owned audience.

Every figure below describes people we can reach today on properties we own.

Comparison sites

Spotsaas, PeopleOpsClub, SalesOpsClub, FinanceOpsClub, FleetOpsClub, ITCommons, CreatorStackClub

25M

Total addressable audience

Built over eight years. NAMER 60%, EMEA 20%, APAC 15%, LATAM 5%

180+

Countries

Every profile captured under the compliance rules of its region

400+

Software categories

Plus 20+ newsletters across the seven properties

Quotable boilerplate

The short version.

NorthRadar Media is a B2B media company that owns seven software comparison sites and 20+ newsletters read by software buyers while they choose. Its properties are Spotsaas, PeopleOpsClub, SalesOpsClub, FinanceOpsClub, FleetOpsClub, ITCommons and CreatorStackClub, covering 400+ software categories.

The network holds a 25M total addressable audience of first-party B2B profiles in 180+ countries, built over eight years. Software vendors run demand programs on these pages and receive named people with a recorded comparison history and a consent record. Programs have returned 4x to 9x pipeline over ad spend.

Property by property

What we are

A B2B media company. We own seven software comparison sites and 20+ newsletters that software buyers read while they choose.

What we sell

Demand programs for software vendors, run on pages we own. Leads are named people with role, work email, LinkedIn, phone, the vendors they compared, an engagement log and a consent record.

What we do not do

We do not buy lists or license third-party intent. Buyers are tracked on pages we own, never watched elsewhere. Not compiled. Recorded.

Seven properties we own