How our comparison sites are edited, and how paid content is marked.
Seven sites, 400+ categories, one policy. Buyers trust the comparisons because the rules below are the same on every page, and the rules are public.
Four rules on every page.
Written for buyers
Every comparison exists to help a person choose software. It is not written to please a vendor or to rank for a keyword at the expense of being useful.
Limitations named
Every product has weaknesses. We describe them specifically. A comparison that lists only strengths is a marketing document, not research.
Gaps disclosed
If we could not get product access, or a vendor declined to brief us, or a section rests on public documentation alone, we say so on the page.
Reviewed and dated
Comparison and review content is reviewed on an annual cycle and after material product, pricing or ownership changes. Pages carry the date of the last review.
Paid content is labelled. Every time.
Vendors pay to reach readers through our newsletters and syndicated content. Readers can always see which parts are paid for.
Newsletter sends and syndicated content sit in marked positions and carry a sponsored label at the top. We do not present paid content as editorial.
Claims about products, competitors and market data in sponsored content are reviewed for accuracy before publication. We ask for revisions when a claim does not hold.
Comparisons, guides and reviews are written by our editors. Vendors do not get a right of review before publication, and advertising does not decide which products are covered.
How to reach us, and what we hold ourselves to.
Send the claim, the URL and the evidence to hello@northradarmedia.com. When we confirm a factual error we fix it and note the correction and its date on the page. Disagreement with a conclusion is not a correction.
We ask vendors for briefings and trial access to research their products. Neither buys coverage. When a briefing informed a piece, we say so.
Editors disclose financial interests and advisory relationships in the categories they cover and are recused where a conflict exists. We do not accept gifts or paid travel from vendors we cover.
Where we publish reader reviews, we check that the reviewer is a real professional with real experience of the product. Reviews from vendor staff are disclosed. We do not take payment for positive reviews.
Want to run on pages edited this way?
Send your category, ICP and goal for the quarter. We come back with a program plan, the properties it runs on, and the buying model that fits.