Rajat

I started NorthRadar Media because I kept running into the same problem on the other side of software buying decisions: the research available online was either too shallow to be useful, too obviously influenced by vendor relationships, or written by people who had never actually operated in the vertical they were covering.

I spent a decade in B2B media before founding NorthRadar — first as an analyst, then in editorial strategy roles at two publishing companies that covered enterprise software. I watched the generalist playbook run out of road. Audiences got more sophisticated. Buyers started ignoring broad-coverage sites and going straight to peer networks and community forums for recommendations they could actually trust.

The question I kept asking was: why isn't there a media company that invests in the same depth that the buyers themselves apply to their decisions? The answer was economics. Depth is expensive. Breadth is cheap. Most publishing models reward volume.

NorthRadar is built on the opposite bet. We go deep on a small number of verticals and we hold an editorial standard that we are willing to defend publicly. Every property we launch follows the same thesis: serve one professional audience well, earn their trust through research quality, and build something that practitioners return to because it actually helps them do their jobs better.

That is the company I am building. It is a long game, and I am building accordingly.