Advertiser Results

What it looks like when vertical precision works.

Real campaigns. Real results. These case studies show how software vendors used NorthRadar Media properties to reach the specific operations professionals they needed — and what happened when they did.

3.4%

Average CTR

vs. 0.8% broad B2B average

59%

Lower cost per MQL

vs. prior broad placements

34%

Newsletter open rate

vs. 18% B2B average

12%

Landing page CVR

From newsletter traffic

Featured Cases

Category Sponsorship + Sponsored ResearchFinanceOpsClub

How a mid-market AP automation vendor reached 2,400 finance ops leaders and cut cost-per-qualified-lead by 60%.

PayPath had strong product-market fit with mid-market finance teams but was burning budget on broad B2B media placements that reached the right company sizes but the wrong people. Their campaigns were reaching marketing managers, IT administrators, and sales ops teams — none of whom influence AP software decisions. Cost per marketing-qualified lead was running at $340 and conversion to sales-qualified was below 8%.

"We had been spending significant budget reaching the right companies but the wrong people. The FinanceOpsClub placement was the first campai..."
— Head of Demand Generation, PayPath

2,400

Finance ops leaders reached

$138

Cost per qualified lead

3.4%

Click-through rate

680

How an HRIS platform generated 890 buyer guide downloads and 200+ demo requests from a single sponsored research campaign.

Lattice HR had recently expanded from performance management into full HRIS functionality. The challenge was awareness in a new category: HR directors already knew Lattice as a performance tool but did not consider them when evaluating core HR systems. They needed to reach people in active HRIS evaluation cycles — not their existing customers, not people who already had an opinion about them, but HR leaders mid-research.

"We needed to reach HR directors who were actively evaluating HRIS platforms and did not already have a strong opinion about us. The PeopleOp..."
— VP of Marketing, Lattice HR

890

Buyer guide downloads

200+

Demo requests attributed

41%

Email newsletter open rate

$94

Cost per demo request

Lattice HR·HRIS & Performance Management Platform·8 weeks

Full case study

More Cases

Newsletter Sponsorship

How a telematics vendor achieved 34% newsletter open rates and 6.2% CTR — compared to a 1.8% B2B email industry average.

Samsara · FleetOpsClub

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