Who we reach

A 25 million buyer audience. See who they are.

First-party profiles recorded on pages we own, in 180+ countries. Filter by region, industry, company revenue or company size and every number on the page moves with you.

Refreshed daily · last 90 days

Filter the audienceSame 25M audience as every chart below

Region

Industry

Company revenue

Company size

Profiles matching

25,000,000

of the 25M total addressable audience

Under 500 staff

58.2%

Share of matching profiles at companies under 500 staff

Director and above

39.1%

Director, VP and C-level share of matching profiles

Audience by job function and seniority

Profiles matching your filters. Darker cells are larger, on one scale across the whole grid.

Function	Manager	Director	VP	C-level	Total
Operations	4,584,839	1,513,223	572,164	858,246	7,528,472
Sales	2,537,079	837,361	316,614	474,921	4,165,976
IT	2,200,794	726,370	274,648	411,971	3,613,783
Finance	1,803,526	595,252	225,071	337,606	2,961,455
Marketing	1,589,506	524,615	198,362	297,543	2,610,026
Executive management	1,564,773	516,452	195,275	292,913	2,569,414
HR	944,482	311,726	117,866	176,800	1,550,874
Total	15,225,000	5,025,000	1,900,000	2,850,000	25,000,000

Profiles by industry

Every industry in the lake, with the profiles matching your other filters. The selected industry is highlighted.

IndustryShareProfiles

Manufacturing18.8%

4,700,000

Professional & technical services14.0%

3,500,000

Information & software11.9%

2,975,000

Finance & insurance11.6%

2,900,000

Retail6.7%

1,675,000

Healthcare & social assistance4.2%

1,050,000

Wholesale3.5%

875,000

Education3.4%

850,000

Administrative & support services3.3%

825,000

Accommodation & food services3.2%

800,000

Transportation & warehousing3.2%

800,000

Other services3.1%

775,000

Construction3.0%

750,000

Arts, entertainment & recreation2.4%

600,000

Real estate & leasing2.3%

575,000

Public administration2.2%

550,000

Mining, oil & gas1.1%

275,000

Utilities1.0%

250,000

Holding & management companies0.8%

200,000

Agriculture & forestry0.5%

125,000

Industries follow the NAICS sector list, recorded on the company.

Where the audience lives

Each property has its own opted-in audience of software buyers, all of them inside the 25M total addressable audience.

All B2B SaaS · 400+ categories

Finance & accounting

Sales, CRM & revenue

HR, payroll & people

Fleet & logistics

IT operations & infrastructure

Creator & content software

Company size and revenue

Profiles matching your other filters, by employee band and by revenue band.

Company sizeShareProfiles

1–50 employees34.5%

8,625,000

51–20014.7%

3,675,000

201–5009.1%

2,275,000

501–1,0005.9%

1,475,000

1,001–2,0003.6%

900,000

2,001–5,0006.1%

1,525,000

5,001–10,0004.3%

1,075,000

10,000+21.9%

5,475,000

Employee bands are recorded on the company.

Company revenueShareProfiles

Up to $10M39.3%

9,825,000

$10M–$50M16.3%

4,075,000

$50M–$100M4.7%

1,175,000

$100M–$250M4.9%

1,225,000

$250M–$500M3.6%

900,000

$500M–$1B4.0%

1,000,000

$1B+27.2%

6,800,000

Revenue bands are recorded on the company, not modelled from headcount.

Region

Profiles matching your other filters, by region. 180+ countries, each captured under its own consent rules.

RegionShareProfiles

North America60.0%

15,000,000

EMEA20.0%

5,000,000

APAC15.0%

3,750,000

LATAM5.0%

1,250,000

EMEA programs draw only on profiles whose consent record meets GDPR and UK GDPR.

Most-compared vendor pairsThe consideration set on every lead we deliver

NetSuitevs

Sage IntacctERP

Salesforcevs

HubSpotCRM

QuickBooksvs

XeroAccounting

Workdayvs

RipplingHRIS

ServiceNowvs

ZendeskITSM

Quickbasevs

SmartsheetLow-code

Rampvs

BrexSpend

Samsaravs

MotiveFleet

Gustovs

ADPPayroll

Freshdeskvs

ZendeskHelpdesk

Acumaticavs

NetSuiteERP

Pipedrivevs

HubSpotCRM

BambooHRvs

GustoHR

Bill.comvs

RampAP

Geotabvs

SamsaraFleet

Who we reach

A 25M audience size. Here is how it splits.

Every program is filtered on these fields. Scroll through the splits; the chart follows.

Company size25M audience size · 180+ countries

Company size

Six in ten are companies under 500 staff. One in five is 10,000 and above.

Filter to the sizes you sell into. A mid-market vendor gets the 58% under 500 staff; an enterprise vendor gets the 36% at 1,000 and above.

Company revenue

Six in ten under $100M. Over a quarter above $1B.

Revenue bands are recorded on the company, not modelled from headcount, so a program can be sized to the deal sizes your reps actually close.

Contact seniority

Four in ten are director and above.

Managers do the research. Directors, VPs and the C-suite sign. Both are on the record, and a lead can be filtered to either.

Region

60% North America. 40% everywhere else.

180+ countries, each profile captured under the rules of its region. Programs run in the regions you sell into and nowhere else.

Job function

Operations, sales and IT lead. Every function that buys software is here.

Counts are profiles per function across the 25M lake, from operations to HR.

Industry

Twenty industries. Manufacturing leads, software is third.

Manufacturing, professional services and finance are all as big as the software and information vertical, which is why buyers from retail to agriculture are on our pages.

Before you sign

How the first-party buyer intent data is filtered.

What is in the NorthRadar data lake?

A 25M total addressable audience of first-party B2B profiles, built over eight years across seven comparison sites and 20+ newsletters, in 180+ countries and 400+ software categories. Each profile is a person who opted in on one of the properties, with role, company, region and every recorded read, download and comparison.

How is the audience filtered for a program?

By software category, job function and seniority, company size and revenue band, industry and region, and by stage. In-market means a recorded comparison, alternatives read or pricing view; researching means reads, opens and downloads. Filters run against recorded events, never against modelled attributes.

How is the 25M audience split by region?

About 60% North America, 20% EMEA, 15% APAC and 5% LATAM, across 180+ countries. Every profile is captured under the consent rules of its region, so an EMEA program only draws on people whose consent record meets GDPR and UK GDPR.

Is the explorer real data, or is the audience modelled?

The explorer shows aggregate figures from the data lake, not modelled reach. Nothing in it is appended from third parties or inferred from IP addresses. Before a program runs, we check your spec against the live audience and show the count we can deliver rather than an estimate.