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NorthRadar
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By team · Sales development

Open the call with someone who is in market.

Your reps get a named person who is looking for a solution like yours, and what they did to show it. The first line of the call writes itself.

Book a demoSee how it works
Today's queue · by stage and recencyLive01Head of IT SupportLogistics · 650 staffin_marketYesterday02IT DirectorHealthcare · 1,200 staffin_marketYesterday03Service Desk ManagerRetail · 900 staffresearching2 days ago04VP InfrastructureSaaS · 400 staffresearching4 days ago
What a rep opens in the morning: people, stage and recency.
How it works

From yesterday's activity to this morning's calls.

  1. 1
    Buyers act on our pages

    People in your category research, weigh options and download guides on the sites and newsletters we own. Each action is recorded against a person who opted in.

  2. 2
    The record is built overnight

    Role, company, stage, the asset they asked for and the timestamp are assembled into one record and matched to your ICP.

  3. 3
    It is in the CRM by morning

    Records sync daily into Salesforce or HubSpot, sorted by stage and recency, so reps start with the people most likely to take the call.

lead.delivered"role": "Head of IT Support","stage": "in_market","consideration_set": ["ServiceNow", "Freshservice", "YOU"],"asset": "ITSM migration checklist"SalesforceHubSpotMarketoSnowflakeWebhook
The record as it lands, with the activity attached. Example: ITSM.
"role": "Head of IT Support"
"stage": "in_market"
"asset_downloaded": "ITSM migration checklist"
SalesforceHubSpotMarketoSnowflakeCSVWebhook

The record as it lands, with the activity attached. Example: ITSM.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕A cold list and a script
  • ✕No idea whether the contact is looking at all
  • ✕Sequences timed by the calendar, not the buyer
✓With NorthRadarRecorded on properties we own
  • ✓A named person who is in market for a solution like yours
  • ✓The category and asset that put them there
  • ✓Outreach timed to when they were active
What changes

Three things you get that a rented list cannot give you.

01

A queue, not a list

Leads arrive sorted by stage and recency. Reps start with the people who were active yesterday, not with a spreadsheet from last quarter.

02

Context on every record

Role, company, the category they are researching and the asset they asked for. Enough to open with something relevant, without sounding watched.

03

In the CRM by morning

Delivery is daily into Salesforce or HubSpot, mapped to your objects, so the lead is in the rep's view before the first call block.

Programs that fit

How teams like yours buy it.

Data-as-a-ServiceThe daily feed of in-market people in your categories.See the program →Lead GenerationAn agreed number of qualified leads for the team to work.See the program →
Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

WorkableRecruiting & ATS
4xpipeline over ad spend

4x pipeline over ad spend in recruiting software.

Read the case study →
RipplingHR, payroll & IT
9xpipeline over ad spend

Nine dollars of pipeline for every dollar spent, in six months.

Read the case study →
DeelGlobal payroll & EOR
6xpipeline over ad spend

6x pipeline over ad spend in global payroll and EOR.

Read the case study →
monday.comWork management
8xpipeline over ad spend

8x pipeline over ad spend in work management.

Read the case study →
ClickUpProject management
7xpipeline over ad spend

7x pipeline over ad spend in project management.

Read the case study →

Vendors our readers compare every day

NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

What does a rep actually see?

A named person with role and company, the stage they are at, the category, and the activity behind it, such as the asset downloaded and when.

How fresh are the leads?

Delivery is daily. Each record carries a timestamp to the second, so reps can sort by recency.

Do we get phone numbers?

Where the reader gave one. The schema on the developers page lists every field and which are always present.

More by team: Demand generation · ABM & field marketing · RevOps & marketing ops

Your in-market buyers are already on our pages.

Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.

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