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By team · ABM & field marketing

Your account list, activated for you.

Hand us the list. We find the people inside those accounts who are in market, and activate them with marketing landing pages, comparison pages and content built for the program.

Your account listacme.comCAIbrightline.ioVCMnorthwind.healthDHPNo activity · held backIn market, by nameCFOacme.comIT Directoracme.comControllerbrightline.ioBuilt for the programLanding pagesComparison pagesContent
Your accounts, resolved to the people in them who are active.
How it works

From an account list to an activated program.

  1. 1
    You send the account list

    Your named accounts or your ICP, plus the titles that matter in a deal. We match it against our audience and tell you how much of it we can see.

  2. 2
    We build the program

    Marketing landing pages, comparison pages and content written for those accounts and your category. You brief us once and approve before it goes live.

  3. 3
    We activate and report

    The in-market people at your accounts are reached on our properties and exported to your ad platforms and MAP. Each refresh shows who moved and which accounts are quiet.

AccountSoftware · 180 staffBuying committee formingVVP SalesCompared Salesforce vs HubSpotDecision-makerRRevOps LeadRead “Salesforce alternatives”InfluencerCCFOViewed pricingBudget
One account, resolved to the people in it who are active. Example: CRM.
VP SalesCompared Salesforce vs HubSpotDecision-maker
RevOps LeadRead “Salesforce alternatives”Influencer
CFOViewed pricingBudget

One account, resolved to the people in it who are active. Example: CRM.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕An account list and a surge score with no names
  • ✕Budget spread across every seat at every account
  • ✕Field and sales guessing which accounts to work this week
✓With NorthRadarRecorded on properties we own
  • ✓The individuals at each account who are in market
  • ✓Spend and outreach aimed at the people who are active
  • ✓A refresh that shows who crossed into market since last time
What changes

Three things you get that a rented list cannot give you.

01

People, not logos

Your list is resolved to the individuals at those accounts who are researching your category on our properties. You see names, roles and stage, not an account-level surge.

02

We build what they land on

Landing pages, comparison pages and content written for your accounts and your category. You brief us once; we produce and run it.

03

You see who moved

Each refresh shows which people crossed from researching to in market, and which accounts have gone quiet, so field and sales know where to spend the week.

Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

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NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

What do you need from us to start?

Your target account list or ICP, the category you sell in, and the titles that matter. We come back with how much of the list we can see before anything is spent.

Who builds the landing pages and content?

We do, from your brief and your existing assets. You approve before anything goes live.

Can we activate the audience in our own ad platforms?

Yes. Segments export as hashed audiences to LinkedIn, Meta, Google and your DSP, or as lists to your marketing automation platform.

More by team: Demand generation · Sales development · RevOps & marketing ops

Your in-market buyers are already on our pages.

Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.