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Use cases · Target accounts to named buyers

Turn target accounts into named buyers.

An account does not buy software. A handful of people inside it do. We show you which of them are in market, by name.

Your account listacme.comCAIbrightline.ioVCMnorthwind.healthDHPNo activity · held backIn market, by nameCFOacme.comIT Directoracme.comControllerbrightline.io
Three accounts in, three named buyers out. One account is held back.
How it works

From an account list to people you can contact.

  1. 1
    We match your list

    Your target accounts are matched against the people active on our properties. You learn the coverage before you spend.

  2. 2
    We resolve the people

    For each matched account you get the individuals, with role, seniority and stage. When colleagues join the research, the buying group appears.

  3. 3
    You activate them

    Use the names in outbound, or push them as audiences to LinkedIn, Meta, Google and your MAP. Quiet accounts are held back until someone moves.

AccountManufacturing · 400 staffBuying committee formingCControllerCompared NetSuite vs Sage IntacctDecision-makerHHead of Financial SystemsRead “NetSuite alternatives”InfluencerCCFOViewed pricingBudget
The buying group at one account, as it forms. Example: ERP.
ControllerCompared NetSuite vs Sage IntacctDecision-maker
Head of Financial SystemsRead “NetSuite alternatives”Influencer
CFOViewed pricingBudget

The buying group at one account, as it forms. Example: ERP.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕A logo and an intent score
  • ✕One contact per account, bought from a database
  • ✕Outreach to people who are not involved in the decision
✓With NorthRadarRecorded on properties we own
  • ✓The people at the account who are in market, by name
  • ✓The buying group as it forms
  • ✓Names ready for outbound and ad platforms
What changes

Three things you get that a rented list cannot give you.

01

Your list, resolved

We match your accounts against the people active on our properties and return the individuals, with role and seniority.

02

The buying group, as it forms

When a second and third person from the same account start researching, you see the group take shape rather than a single contact.

03

Ready to activate

Use the names in outbound, or push them as audiences to LinkedIn, Meta, Google and your MAP.

Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

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NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

How much of our account list will you be able to see?

It depends on your category and segment. We run the match first and tell you the coverage before you spend.

Do you identify anonymous visitors?

No. Every person on a record opted in by name on a page we publish. We do not resolve anonymous traffic.

How often is it refreshed?

Monthly or quarterly for activation programs, daily for the data feed.

More use cases: Reach in-market buyers · Activate your addressable market · Fill a short quarter

Your in-market buyers are already on our pages.

Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.