Some messages need one clean send, not a drip.
A dedicated email puts your message alone in front of the opted-in readers who match your ICP. You define the ICP, we confirm the send size, your email goes out once, and you get a send report.
Salesforce
HubSpot
Marketo↓Export CSVEmail blasts to rented lists reach people who never asked to hear from anyone.
- ✕The list was never told to expect the message, so deliverability and trust suffer.
- ✕Nobody can tell you who on the list actually matches your ICP.
- ✕Your message sits next to three other sponsors in the same issue.
- ✓A confirmed send size against your ICP
- ✓One dedicated send, your message only, no other sponsor
- ✓Send report: delivered, opened, clicked
- ✓ICP breakdown of engagement by title, size and region
- ✓A list that opted in on a property we own
- ✓Copy and subject-line guidance from the newsletter team
Built on the NorthRadar data lake.
Rented email blasts go to lists nobody opted into. Our dedicated emails go once, from newsletters we own, to readers who already expect our mail and match your ICP.
Seven properties. Every read, download, comparison and open.
NorthRadar data lakeNamed · consented · delivered to your CRM daily
- Multi-dimensional buyer dataBehavioural, firmographic, engagement and declared signals. Intent is one of them.
- Connected identity resolution25M audience size. Every read, download, comparison and open, resolved to one person across the journey.
- Consent on every recordProperty, timestamp and opt-in wording, on every lead we deliver.
Feed your models facts, not scores.
Who they are, where they work, what page they opened, which vendors they compared, and when. Your scoring model or sales agent reads it as is.
The opt-in is on the record, not in a folder somewhere. Score it, route it, trigger on it. Legal has already seen it.
In-market means the person compared two vendors, read an alternatives page or opened pricing. That is a fact. What they do next is your model's job. See the record →
When the data is yours, the program behaves differently.
One message, undiluted
No other sponsor, no editorial around it. Your message is the whole email.
A list that expects mail from us
Every recipient opted in on a property we own and reads our newsletters already.
A size you know before you pay
The send size is confirmed against your ICP before the copy is approved.
One date, done
No sequence to manage, no drip to babysit. One send, one report.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
Read the case study →
Nine dollars of pipeline for every dollar spent, in six months.
Read the case study →
6x pipeline over ad spend in global payroll and EOR.
Read the case study →
8x pipeline over ad spend in work management.
Read the case study →
7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask on the call.
Will the email feel like the reader is being tracked?
No. The list is selected at contact level, but the message is written for the role and the moment, never around the data behind it. We edit copy with you to create value for the reader first. Anything that reads as "we know what you did" is cut, because it costs opens and trust.
What is a dedicated email send?
A single email containing only your message, sent once from one of our newsletters to the opted-in readers who match your ICP. There is no other sponsor and no editorial content in the email. The list never leaves our hands.
Who receives it?
Readers who opted in to a newsletter on a property we own and match the titles, seniority, company sizes, regions and categories in your ICP. We confirm the send size in writing before the send.
What do I get back after the send?
A send report within five working days: delivered, opened and clicked, broken down by the ICP fields you specified, so you can see which titles, sizes and regions engaged.
How is a dedicated email priced?
$4,500 per send. One dedicated email, your message only, to the opted-in readers who match your ICP, with the send size confirmed in writing before you approve the copy and a send report within five working days. Series are booked send by send.
Can I send more than once?
Yes. Each dedicated email is bought as a single send, and many clients book a series around a launch or an event. Repeat sends to the same list are spaced so the newsletters keep their open rates, which protects your results too.
How does consent work?
Every recipient opted in on the property named, with the timestamp and wording stored on the record. The send goes out under our masthead, as the reader expects. Consent is the lawful basis in the EU and UK, and express consent is used in Canada. Out-of-region readers are excluded from the send.
Compared with: vs ViB · vs Digitalzone
Also in activation programs: Content Distribution · Lead Generation
Last updated
Your buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.
Built for procurement, not just for marketing.
Consent on every record. Nothing your legal team has to take on faith.
SalesforceHubSpotMarketo
Eloqua
Snowflake
Clay
n8nCSV & APIIntegrate & Convertr templates