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Use cases · Fill a short quarter

A short quarter needs in-market buyers, not more names.

When pipeline is behind, leads that are months from buying do not help. A one-time campaign aimed at people already looking does.

Book a demoSee how it works
Leads delivered, cumulativeAgreed volumeWeek 1Week 2Week 3Week 4Week 5Week 6Leads arrive every week, so sales starts in week one.
A one-time campaign, paced weekly to the volume we agreed.
How it works

From a pipeline gap to leads in week one.

  1. 1
    We agree the spec and the number

    You set the ICP. We check it against our audience and agree a lead volume we have confirmed we can deliver.

  2. 2
    We run the campaign

    Your asset or offer goes to in-market readers on our sites and newsletters. Every response is checked against the spec before it counts.

  3. 3
    Leads arrive weekly

    Delivery is paced through the campaign into your CRM, so sales is working leads from the first week. Out-of-spec leads are replaced.

lead.delivered"role": "VP Sales","stage": "in_market","consideration_set": ["Salesforce", "HubSpot", "YOU"],"asset": "CRM migration playbook"SalesforceHubSpotMarketoSnowflakeWebhook
Leads landing where your team works, as the campaign runs. Example: CRM.
"role": "VP Sales"
"stage": "in_market"
"asset_downloaded": "CRM migration playbook"
SalesforceHubSpotMarketoSnowflakeCSVWebhook

Leads landing where your team works, as the campaign runs. Example: CRM.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕A list buy that delivers everything on the last day
  • ✕Leads who are months from a decision
  • ✕An annual contract to solve a one-quarter problem
✓With NorthRadarRecorded on properties we own
  • ✓A volume agreed up front and paced weekly
  • ✓People who are in market now
  • ✓One campaign, with no annual commitment
What changes

Three things you get that a rented list cannot give you.

01

A number agreed up front

You set the spec and we agree the volume before the campaign starts, against an audience we have confirmed we can deliver.

02

Paced weekly

Leads arrive through the campaign rather than in one file at the end, so sales can start working them in week one.

03

No annual commitment

It is a single campaign. If it works, the next one is easy to scope.

Programs that fit

How teams like yours buy it.

Lead GenerationA committed volume against a written spec.See the program →Content DistributionOne asset, promoted hard to in-market readers.See the program →Dedicated EmailOne send, one report.See the program →
Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

WorkableRecruiting & ATS
4xpipeline over ad spend

4x pipeline over ad spend in recruiting software.

Read the case study →
RipplingHR, payroll & IT
9xpipeline over ad spend

Nine dollars of pipeline for every dollar spent, in six months.

Read the case study →
DeelGlobal payroll & EOR
6xpipeline over ad spend

6x pipeline over ad spend in global payroll and EOR.

Read the case study →
monday.comWork management
8xpipeline over ad spend

8x pipeline over ad spend in work management.

Read the case study →
ClickUpProject management
7xpipeline over ad spend

7x pipeline over ad spend in project management.

Read the case study →

Vendors our readers compare every day

NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

How quickly can a campaign start?

Once the spec and assets are agreed. Send the brief and we come back with a plan and a start date.

What if a lead does not match the spec?

It is replaced. Leads are checked against your spec before they count.

What do you need from us?

The ICP, the category, an asset or offer if you have one, and where the leads should land.

More use cases: Reach in-market buyers · Target accounts to named buyers · Activate your addressable market

Your in-market buyers are already on our pages.

Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.

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