Buyer intelligence from pages we own, delivered as data.
Every read, download and comparison across our seven properties, resolved to a named, opted-in person and delivered into the systems you already run.
Salesforce
HubSpot
Snowflake
Marketo↓Export CSVIntent feeds tell you an account is warm. Then your reps guess who to call.
- ✕Account and company names built from bidstream and co-op pixels, sold to every vendor in your category.
- ✕No person, no consideration set, no consent record. Just a number that moved.
- ✕Modelled from third-party signals your competitors are buying from the same source.
- ✓Daily feed of named people: name, work email, LinkedIn, phone, role, company, signal, page, timestamp
- ✓Consideration set on every comparison signal
- ✓In-market flag from a recorded comparison or pricing view, not a model
- ✓Consent record: property, timestamp, IP, wording
- ✓Access to the NorthRadar panel for your categories
Built on the NorthRadar data lake.
Most buyer intent data providers buy signals from whoever owns the page, attach them to a company name and sell that name to everyone. We own the pages. Every signal in this first-party data lake was recorded there, by a person who opted in.
Seven properties. Every read, download, comparison and open.
NorthRadar data lakeNamed · consented · delivered to your CRM daily
- Multi-dimensional buyer dataBehavioural, firmographic, engagement and declared signals. Intent is one of them.
- Connected identity resolution25M audience size. Every read, download, comparison and open, resolved to one person across the journey.
- Consent on every recordProperty, timestamp and opt-in wording, on every lead we deliver.
Feed your models facts, not scores.
Who they are, where they work, what page they opened, which vendors they compared, and when. Your scoring model or sales agent reads it as is.
The opt-in is on the record, not in a folder somewhere. Score it, route it, trigger on it. Legal has already seen it.
In-market means the person compared two vendors, read an alternatives page or opened pricing. That is a fact. What they do next is your model's job. See the record →
From a buyer on our page to a name in your CRM.
Every touchpoint is recorded first-hand on our digital properties and resolved to one identity by our applied-AI engine, so each signal reaches you as a fact about a person, not a model about an account.
A buyer arrives
They search a category or open one of our newsletters, and land on a comparison page we own.
We record it
Every read, download and comparison, tied to a named, consented person.
NetSuitevs
Sage IntacctYou're on the page
Placed where they compare, and in the newsletters before they start.
NetSuiteSage IntacctYou get the person
Name, work email, LinkedIn, phone, role, what they compared, and the engagement proof. In your CRM daily.
NetSuitevsSage IntacctSalesforceHubSpotWatch the shortlist form. Before your competitor does.
The panel is a live window on our data lake. Every read, download and comparison across seven properties, tied to a person. Open it and see who is researching your category, who crossed into market this week, and who they are weighing you against.
- See the buying committee assemble, person by person
- Know the two vendors on the shortlist next to you
- Push it to your CRM, or hand us the brief
Buyer funnel · people
Compared against you
NetSuite2.1k
Sage Intacct1.5k
Acumatica940
QuickBooks810
Xero510Not "Acme is in market." The four people at Acme who are.
Account-level buyer intent data tells you a company is warm. It doesn't tell you who to call. Pick your category:
Acme Manufacturing
Manufacturing · 400 employees · Ohio, US · ERP & accountingNetSuiteSage IntacctBuying committee
vsvsName, work email, LinkedIn and phone are on the delivered lead, with the engagement log as proof.
Activity · last 90 days
- Nov 13ReadRead your integrations reviewIT Systems Manager
- Nov 12ComparedCompared
- Nov 12ComparedCompared
- Nov 10In-market readViewed ERP security comparisonIT Systems Manager
- Nov 8In-market readRead "NetSuite alternatives"Controller
- Nov 6ReadRead "best ERP for manufacturing"Accounting Manager
+ 4 earlier signals on the lead
Example data, shown by role. Real leads carry name, work email, LinkedIn, phone, the engagement log and the consent record.
95% of your buyers are not in market. We activate them until they are.
Programmatic nurture across our digital properties moves buyers from the 95% into the 5%, with every step of the journey connected to the same identity. By the time they are in market, the context is already on the record.
Not in market yet
Not evaluating this quarter. We activate them with programmatic nurture where they already read, and record every step.
Newsletters · community · research libraryIn market now
Comparing vendors today. Many arrived here through our nurture. We are on the page while they decide, and we record who they compared.
Comparison pages · pricing · alternativesEveryone else buys one side or the other. We own both, so we can nurture a buyer for months and then deliver them by name the day they cross.
Win the deal that is happening now.
Named leads from the buyers who are in market for a solution like yours right now. Pipeline this quarter.
Be the name they remember when it starts.
Sponsorships and content across twenty newsletters, targeted by title and company. Pipeline next year.
Know the people, not just the account.
Each lead comes with name, work email, LinkedIn, phone, role, what they did, the vendors they compared, and the engagement proof. Enough to map the buying committee.
Yours, and only yours.
Every signal lands in our own data lake, from contacts who opted in on a site we run. Consent record on every lead. Never resold to a competitor.
We also read the room, not just our own pages.
Our pages show who is comparing. The open web shows why a category is moving.
GitHub
npm
PyPI
Docker Hub
Reddit
X- CodeA repo in your category starts climbing
- ForumsA migration thread fills up
- SocialA competitor changes its pricing
Market context only. We never resolve anonymous visitors or match usernames to people. How we handle data
Built over eight years. Not bought last quarter.
We see buyers the moment they move.
Buyers find our sites when they're choosing software, then subscribe, download and compare. Every figure here is deliverable: people we can reach today, not a list we rent.
First-party B2B profiles accumulated over eight years of building and acquiring properties, in 180+ countries
Every category a B2B buyer compares, from ERP to fleet telematics
The issues buyers open before they reach a comparison page
Seven websites. One category each. Every reader opted in.
SpotsaasAll B2B SaaS review website · spotsaas.comPeopleOpsClubHR & people management software review website · peopleopsclub.comSalesOpsClubSales, CRM & revenue software review website · salesopsclub.comFinanceOpsClubFinance & ERP management software review website · financeopsclub.comFleetOpsClubFleet & logistics software review website · fleetopsclub.comITCommonsIT operations & infrastructure software review website · itcommons.comCreatorStackClubCreator & content software review website · creatorstackclub.comWhen the data is yours, the program behaves differently.
Reps stop guessing
Each row is a person and what they compared. The first call opens with it.
Scoring gets a real input
Feed recorded comparisons into your model instead of a vendor's opaque score.
Nurture triggers on behaviour
A pricing view on our page fires your sequence the same morning.
Legal signs off
Consent evidence sits on every record. Nothing to take on faith.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
Read the case study →
Nine dollars of pipeline for every dollar spent, in six months.
Read the case study →
6x pipeline over ad spend in global payroll and EOR.
Read the case study →
8x pipeline over ad spend in work management.
Read the case study →
7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask on the call.
How is NorthRadar's first-party intent data different from Bombora, 6sense or Demandbase?
Those providers assemble intent from third-party co-ops, bidstream or publisher pixels and resolve them to account and company names. Our data is recorded on six comparison sites we own, by people who opted in there. You receive the person, the vendors they compared, the timestamp and the consent record, not an account or company name.
How do you define in-market?
A person is in-market only after a recorded action on our pages: opening a comparison, reading an alternatives page or viewing pricing. Everything else stays researching. We never predict or model the stage. Each flag carries the event, the page and the date behind it.
How is the data priced?
There is no public price list. Data-as-a-Service is an annual subscription priced by the software categories and seats you need. Ask for a plan and we come back with the categories, the volume we expect for them, and the buying model that fits.
What delivery formats do you support?
A daily file to SFTP or S3 as CSV or JSON, a Snowflake share or REST API, a webhook per event into Clay, n8n or your own agents, and a direct sync to Salesforce, HubSpot, Marketo or Eloqua. If your programs run through Integrate or Convertr, we deliver to your template and field spec. The record schema is on the developers page.
Is this GDPR compliant, and how does consent work?
Every record carries the property it was captured on, the timestamp, the IP and the exact opt-in wording. Consent is the lawful basis under GDPR and UK GDPR; CCPA opt-outs are honoured network-wide; CASL uses express consent only. The evidence ships with every row.
What does a single record contain?
A named person with role, work email, LinkedIn profile and phone; company, size, industry and region; the stage; the vendors compared; every recorded event with its page and timestamp; and the consent record. The developers page shows the exact JSON shape.
Compared with: vs Bombora · vs Demandbase · vs G2
Also in buy the intelligence directly: B2B Audience Activation
Last updated
Your buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.
Built for procurement, not just for marketing.
Consent on every record. Nothing your legal team has to take on faith.
SalesforceHubSpotMarketo
EloquaSnowflake
Clay
n8nCSV & APIIntegrate & Convertr templates