Cybersecurity

Reach security and IT leaders while they are shortlisting, not after they have chosen.

The cybersecurity vertical covers the tooling security and IT teams evaluate to defend an organisation — endpoint and identity, cloud and application security, detection and response, and the governance and compliance layer above them. It is the most crowded buying environment in enterprise software: thousands of vendors, overlapping claims, and a committee that now reaches well past the security team itself.

Who is in this audience

CISOs, Security Engineers, IT Security Managers

CISOs and VPs of Information Security
Security engineers and architects running evaluations
IT security and infrastructure managers
GRC, risk and compliance leads with veto over purchases
IT and finance stakeholders who now hold part of the security budget

Why it matters

Security buyers are drowning in vendors and short on trustworthy comparison. Independent research matters more here than in any other category, because the cost of the wrong choice is not inefficiency but exposure — and because the buying committee increasingly includes people outside security who need the landscape explained rather than pitched.

Coverage

What we publish in Cybersecurity.

Endpoint Detection & ResponseTriggers, committee and consideration set →Identity & Access ManagementTriggers, committee and consideration set →GRC & Compliance AutomationTriggers, committee and consideration set →

Also covered across these properties: Cloud Security Posture Management, Security Awareness & Training, Vulnerability Management.

Before you ask

What vendors ask about this audience.

Who are the Cybersecurity buyers NorthRadar reaches?

CISOs, Security Engineers, IT Security Managers. Specifically: CISOs and VPs of Information Security, Security engineers and architects running evaluations, IT security and infrastructure managers, GRC, risk and compliance leads with veto over purchases and IT and finance stakeholders who now hold part of the security budget. They are reached while they are choosing software, on Spotsaas and the other comparison properties NorthRadar owns.

Which Cybersecurity software categories does NorthRadar cover?

Endpoint Detection & Response, Identity & Access Management, Cloud Security Posture Management, Security Awareness & Training, Vulnerability Management and GRC & Compliance Automation. Each is covered editorially on Spotsaas, and the categories with enough depth to say something specific have their own page here.

Where does the Cybersecurity audience data come from?

From Spotsaas (spotsaas.com) and the newsletters attached to it. Every signal is recorded on a page NorthRadar owns, by a person who opted in there. Nothing is bought, compiled from other publishers or modelled.

How does NorthRadar decide a Cybersecurity buyer is in-market?

In-market is earned by one recorded action: opening a comparison, reading an alternatives page or viewing pricing. Category reads, downloads and newsletter opens mark someone as researching instead. No stage is predicted or scored.

How can a vendor reach Cybersecurity buyers?

Programs are sold per lead for content syndication, per send for dedicated email, and quoted by category for data and audience activation. Every lead carries the named person, their role, work email, LinkedIn and phone, the vendors they compared, an engagement log and a consent record.