ABM works when you know who inside the account is in market.
Account-level signals tell you where to look. We tell you who: the named people at your target accounts who have started looking.
How it sits under an ABM program.
- 1Your list goes in
Target accounts and the roles in your buying group. We report coverage: how many accounts and people we can see.
- 2People and stage come out
Each account resolves to the individuals active on our properties, staged as researching or in market, refreshed on a schedule.
- 3Both teams work one list
The same people go to your ad platforms as audiences and to the CRM as records, so marketing and sales act on the same names.
A target account, resolved to its active people. Example: Endpoint security.
What you have now, and what you get.
- ✕Account-level signals that say where, not who
- ✕Ads served to every employee at the account
- ✕Sales and marketing working different lists
- ✓Named individuals with a stage
- ✓Budget that follows the people who are active
- ✓One list in the ad platforms and the CRM
Three things you get that a rented list cannot give you.
Contact-level, not account-level
Budget and outreach go to the individuals who are active, not to every seat at every account on the list.
Quiet accounts are held back
Accounts with no activity are suppressed until someone moves, so spend follows behaviour.
Sales and marketing see the same thing
The same named people and stages go to the ad platforms and to the CRM, so both teams work one list.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
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Nine dollars of pipeline for every dollar spent, in six months.
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8x pipeline over ad spend in work management.
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7x pipeline over ad spend in project management.
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SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask.
Does this replace our ABM platform?
No. It gives the platform person-level, first-party data to work with. Most teams run it underneath what they already have.
How do you measure coverage?
We match your list against our audience and report how many accounts and people we can see before the program starts.
Can you run the program for us?
Yes. We can build the landing pages and content and run the activation, or deliver the data for your team to run.
More gtm motion: Sales-led & outbound · Product-led & free trial
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