Leads that arrive knowing who they compared you with.
One brief, one program across our pages and newsletters, one lead target. Every lead qualified against your spec and delivered with the consideration set.
NetSuitevs
Sage Intacct
Salesforce
HubSpot↓Export CSVMost lead gen sells you a form fill and calls it demand.
- ✕A name and an email from a rented list, with no idea what they were doing.
- ✕Volume promised, quality argued about after the fact.
- ✕Nothing about who else they are considering.
- ✓Guaranteed qualified lead volume
- ✓Consideration set and signal history on every lead
- ✓Named person: work email, LinkedIn, role, company, phone
- ✓Consent record per lead
- ✓Weekly pacing and quality review
- ✓Replacement of any lead outside spec
Built on the NorthRadar data lake.
Most B2B lead generation companies start with a rented list. We start with the data lake: every lead is a person recorded on a page we own, who opted in there and did something in your category.
Six properties. Every read, download, comparison and open.
NorthRadar data lakeNamed · consented · delivered to your CRM daily
- Multi-dimensional buyer dataBehavioural, firmographic, engagement and declared signals. Intent is one of them.
- Connected identity resolution25M audience size. Every read, download, comparison and open, resolved to one person across the journey.
- Consent on every recordProperty, timestamp and opt-in wording, on every lead we deliver.
Feed your models facts, not scores.
Who they are, where they work, what page they opened, which vendors they compared, and when. Your scoring model or sales agent reads it as is.
The opt-in is on the record, not in a folder somewhere. Score it, route it, trigger on it. Legal has already seen it.
In-market means the person compared two vendors, read an alternatives page or opened pricing. That is a fact. What they do next is your model's job. See the record →
When the data is yours, the program behaves differently.
Quality is in the definition
A lead is a person who did something in your category. Agreed before the program starts.
Sales gets an opener
"You compared us with NetSuite last week" beats "you downloaded a PDF".
Forecasting gets easier
A fixed number, paced weekly, from a deliverable audience.
Disputes disappear
Every lead carries its evidence. Out-of-spec leads are replaced.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
Read the case study →
Nine dollars of pipeline for every dollar spent, in six months.
Read the case study →
8x pipeline over ad spend in work management.
Read the case study →
7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask on the call.
What counts as a qualified lead?
A person who opted in on one of our properties, matches your written spec for title, seniority, company size and region, and recorded an action in your category: a comparison, a pricing view, an alternatives read or a download. A form fill alone does not count.
How are B2B lead generation programs priced?
There is no public price list. Lead generation is priced per lead against the spec, by program, with a monthly target agreed up front. Send the category, the spec and the number you need and we return the plan and the properties it runs on.
What does each lead contain?
Name, role, company and seniority; work email, LinkedIn and phone; the stage; the vendors compared where a comparison was recorded; the engagement log with pages, downloads and dates; and the consent record with property, timestamp, IP and wording. Delivered daily to your CRM.
How is this different from content syndication or intent data?
Content distribution runs one asset. Intent vendors sell account and company names. Lead generation mixes every channel we own, comparison pages, newsletters and the research library, to hit an agreed lead number, with each lead a named person carrying its own evidence.
What are the minimums and timelines?
Programs start with a monthly lead target agreed after we check reach for your spec against the live audience. Delivery begins within the first weeks and is paced weekly, with a quality review. Out-of-spec leads are replaced rather than argued about.
How does consent work under GDPR and CASL?
Every lead opted in on the property named, and the record carries the timestamp, IP and exact wording. Consent is the lawful basis under GDPR and UK GDPR, express consent under CASL, and CCPA opt-outs are honoured across the network. Evidence ships with every lead.
Compared with: vs DemandScience · vs ViB · vs Digitalzone
Also in activation programs: Content Distribution · Dedicated Email
Last updated
Your buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.
Built for procurement, not just for marketing.
Consent on every record. Nothing your legal team has to take on faith.
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