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GTM motion · Sales-led & outbound

Give outbound a reason to call today.

Cold lists make reps guess who to call and what to say. A daily queue of people who are in market answers both.

Book a demoSee how it works
Today's queue · by stage and recencyLive01VP SalesSaaS · 300 staffin_marketYesterday02Head of RevOpsFintech · 500 staffin_marketYesterday03Sales DirectorLogistics · 650 staffresearching2 days ago04CROHealthcare tech · 900 staffresearching4 days ago
A reason to call, refreshed every morning.
How it works

How outbound runs on in-market data.

  1. 1
    The feed arrives daily

    In-market people in your categories land in the CRM each morning, or fire a webhook into your sequencing tool.

  2. 2
    Reps work by recency

    The queue is sorted by stage and by when the person was last active, so the first calls go to the warmest names.

  3. 3
    The message stays useful

    Activity decides who is contacted and when. Reps open with something relevant to the category, never with what the person was seen doing.

Our websitesSeven comparison sitesOur newsletters20+ newslettersOpen webPublic signals, read in-houseOne personresearchingin_marketComparison openedSalesforce vs HubSpot vs youSiteNewsletter openedWeekly issueNewsletterPricing viewedCRM pricing at scaleSiteCategory contextGitHub starsPackage pullsReddit threadsX chatter
Yesterday's activity, resolved to people your reps can call. Example: CRM.
Sources6 sites20+ newslettersOpen web
Comparison openedSalesforce vs HubSpot vs you
Alternatives page read“Salesforce alternatives”
Pricing viewedCRM pricing at scale
Asset downloadedCRM migration playbook
Stageresearching → in_market

Yesterday's activity, resolved to people your reps can call. Example: CRM.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕Cold lists and day-seven follow-ups
  • ✕Reps guessing who to call first
  • ✕Openers with nothing to say
✓With NorthRadarRecorded on properties we own
  • ✓A daily queue of people who are in market
  • ✓Priority set by stage and recency
  • ✓A relevant first line on every call
What changes

Three things you get that a rented list cannot give you.

01

Timing comes from the buyer

A rep reaches out because the person was active yesterday, not because a sequence said it was day seven.

02

Relevance without the creepiness

The activity decides who is contacted and when. It shapes the message; it does not appear in it.

03

Fits the tools you run

Records sync to the CRM daily, or fire a webhook into your sequencing and enrichment workflow.

Programs that fit

How teams like yours buy it.

Data-as-a-ServiceThe daily in-market feed for the team.See the program →Lead GenerationA set number of qualified leads to work.See the program →
Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

WorkableRecruiting & ATS
4xpipeline over ad spend

4x pipeline over ad spend in recruiting software.

Read the case study →
RipplingHR, payroll & IT
9xpipeline over ad spend

Nine dollars of pipeline for every dollar spent, in six months.

Read the case study →
DeelGlobal payroll & EOR
6xpipeline over ad spend

6x pipeline over ad spend in global payroll and EOR.

Read the case study →
monday.comWork management
8xpipeline over ad spend

8x pipeline over ad spend in work management.

Read the case study →
ClickUpProject management
7xpipeline over ad spend

7x pipeline over ad spend in project management.

Read the case study →

Vendors our readers compare every day

NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

Will reps be calling people who expect it?

Every person opted in on a page we publish. The download record, with the asset and timestamp, travels with the lead.

How many leads will we get?

That depends on your category and ICP. We confirm what we can deliver against your spec before you sign.

Can it trigger our sequences automatically?

Yes. A webhook per event can start a sequence the same morning.

More gtm motion: Account-based (ABM) · Product-led & free trial

Your in-market buyers are already on our pages.

Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.

Book a demoTalk to sales