Your MQLs should come from buyers already in market.
People looking for a solution like yours are on our sites today: researching the category, weighing options, reading alternatives. We deliver them as named leads, qualified to your ICP.
From your ICP to MQLs in the CRM.
- 1You give us the ICP
Category, titles, seniority, company size and region. That filter, applied to the readers of our sites and newsletters, is your addressable market with us.
- 2We identify who is in market
Our engine watches what those readers do on our own pages. When someone starts researching your category, weighing options or asking for a buyer's guide, their stage moves to in market.
- 3You receive them as leads
Each in-market person is checked against your spec and delivered to your CRM with role, company and the activity behind the stage. Everyone else stays in nurture until they move.
Where the signal comes from, and the moment a reader becomes in market. Example: ERP.
What you have now, and what you get.
- ✕Form fills from a rented list, months from buying
- ✕Titles nobody verified against your ICP
- ✕No way to tell a researcher from a buyer
- ✓Named people who are looking for a solution like yours now
- ✓Matched to your titles, size and region before delivery
- ✓A stage on every lead, backed by what the person did
Three things you get that a rented list cannot give you.
In market is recorded, not guessed
A lead is in market because of something they did on a page we own: opened a comparison, read alternatives, viewed pricing, downloaded a guide. No modelled score sits in between.
Qualified before it counts
You set the titles, company size, region and category. A lead that does not match the spec is not delivered as one, and out-of-spec leads are replaced.
The rest of your market, kept warm
Most of your addressable market is not buying this quarter. We keep you in front of them in our newsletters and on our sites, so they know you when they move in market.
How teams like yours buy it.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
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Nine dollars of pipeline for every dollar spent, in six months.
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6x pipeline over ad spend in global payroll and EOR.
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8x pipeline over ad spend in work management.
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7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask.
How do you decide someone is in market?
From recorded actions on our own properties: category research, comparisons, alternatives pages, pricing views and downloads. The stage on the lead reflects what the person did, with the timestamp.
Are these MQLs or just form fills?
Each lead is a named person who opted in on a page we publish, matched to your ICP before delivery, with the activity that put them in market attached. Your team decides the MQL threshold; we give you the evidence to set it.
What about buyers who are not in market yet?
They are your addressable market, and we reach them too. Nurture programs keep you visible until their behaviour shows they have started looking.
More by team: ABM & field marketing · Sales development · RevOps & marketing ops
Your in-market buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.