Your buyer's guide is only useful in the hands of a buyer.
We put your asset in front of buyers mid-research, on our own pages and in our newsletters. We track every interaction and send you the people who engaged, by name.
NetSuitevs
Sage Intacct
Salesforce
HubSpot
Marketo↓Export CSVSyndication vendors rent a list, blast your PDF, and send you form fills.
- ✕No idea who the reader is beyond the form, or whether they will ever buy.
- ✕No journey after the download. Did they come back? Did they compare you?
- ✕New data bought every year, then the same blast run with it. Same list, same PDF, same result.
- ✓Guaranteed lead volume against your spec
- ✓Named person: work email, LinkedIn, role, company, phone
- ✓The journey behind every lead: opened, clicked, downloaded, returned
- ✓Consideration set where a comparison was recorded
- ✓Engagement proof and consent record on every lead
- ✓Weekly pacing and quality report
Built on the NorthRadar data lake.
Syndication vendors rent a list and count form fills. Our applied-AI engine puts your asset in front of the individuals actively researching your category on our properties, personalised to role and stage, and delivers every download as a named, consented lead.
Seven properties. Every read, download, comparison and open.
NorthRadar data lakeNamed · consented · delivered to your CRM daily
- Multi-dimensional buyer dataBehavioural, firmographic, engagement and declared signals. Intent is one of them.
- Connected identity resolution25M audience size. Every read, download, comparison and open, resolved to one person across the journey.
- Consent on every recordProperty, timestamp and opt-in wording, on every lead we deliver.
Feed your models facts, not scores.
Who they are, where they work, what page they opened, which vendors they compared, and when. Your scoring model or sales agent reads it as is.
The opt-in is on the record, not in a folder somewhere. Score it, route it, trigger on it. Legal has already seen it.
In-market means the person compared two vendors, read an alternatives page or opened pricing. That is a fact. What they do next is your model's job. See the record →
When the data is yours, the program behaves differently.
Leads arrive with context
Sales sees what the person read and what they compared before the first email.
Volume you can plan on
A number agreed up front, paced weekly, against a deliverable audience.
The journey keeps going
A download today becomes a comparison next month, and you see it.
Relevance without the creepiness
AI decides who, when and how. Readers get a better answer to the question they are researching, never a message that reveals what we know. That is why the campaigns perform.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
Read the case study →
Nine dollars of pipeline for every dollar spent, in six months.
Read the case study →
6x pipeline over ad spend in global payroll and EOR.
Read the case study →
8x pipeline over ad spend in work management.
Read the case study →
7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask on the call.
How personalised is the distribution, and does it feel intrusive?
Placement is contact-level, but the copy never reveals the data. A buyer who compared two vendors sees a guide that helps with exactly that choice, written for their role and stage, not a message that says we saw them compare. Personalisation that shows its hand stops working; personalisation that creates value performs.
How is this different from other content syndication vendors?
Most syndication vendors rent a list, email your PDF and send back form fills. We place your asset on comparison sites and newsletters we own, in front of readers who opted in there, and deliver every download with the journey that followed, including any comparison recorded later.
How is content syndication priced?
$45 per lead, against a written spec, with program minimums. Every lead is checked against your title, seniority, company size, region and category before it counts, and out-of-spec leads are replaced. Tell us the asset, the titles and the target number, and we come back with a plan and the properties it runs on.
How are leads qualified, and what does one contain?
Each lead is checked against your spec for title, seniority, company size, region and category before it counts. It arrives as a named person with work email, LinkedIn, phone, the asset taken, the journey behind it, the consent record and, where recorded, the vendors compared.
What counts as in-market on a syndication lead?
A download alone marks a reader as researching. The lead flips to in-market only when the same person later opens a comparison, reads an alternatives page or views pricing on our sites. Because it happens on pages we own, that later event is delivered too.
How does consent work under GDPR?
Every download is an opt-in on the property named, with the timestamp, IP and exact wording stored on the record. Consent is the lawful basis in the EU and UK, and express consent is used in Canada. Out-of-region or out-of-spec leads are not delivered or charged.
What are the minimums, and how quickly do leads arrive?
Programs carry a lead minimum agreed in the spec. Leads are delivered daily to your CRM, as CSV or by webhook from the first week the asset is live, with a weekly pacing and quality report. Most programs are planned by the quarter.
Compared with: vs pharosIQ · vs DemandScience · vs Digitalzone · vs G2 · vs Gartner Digital Markets
Also in activation programs: Dedicated Email · Lead Generation
Last updated
Your buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.
Built for procurement, not just for marketing.
Consent on every record. Nothing your legal team has to take on faith.
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