Reach the buyers who are in market right now.
At any moment a small share of your market is actively looking. We know who they are because they are doing it on our pages, and we put you in front of them.
How an in-market buyer reaches you.
- 1They start looking
A buyer in your category begins researching on one of our sites or opens one of our newsletters. They are a known reader who opted in by name.
- 2Their behaviour marks them in market
Researching the category, weighing options, viewing pricing and asking for a guide are each recorded. Together they move the person to in market.
- 3We put you in front of them
Your content reaches them while they are deciding, and they are delivered to you as a named lead with the activity attached.
Signals from our sites and newsletters, resolved to one in-market person. Example: Endpoint security.
What you have now, and what you get.
- ✕Account-level intent, inferred from signals you cannot see
- ✕Reaching buyers after the shortlist is closed
- ✕Leads with no evidence of buying interest
- ✓The person, and the recorded actions that show they are looking
- ✓Reach during the weeks they are deciding
- ✓Named leads qualified to your ICP
Three things you get that a rented list cannot give you.
Found by what they do
Researching a category, weighing options, viewing pricing, downloading a guide. Each is recorded on a property we own and tied to a person who opted in.
Reached while it matters
Your content and your message reach those people during the weeks they are deciding, not after the shortlist is closed.
Delivered as named leads
Each one arrives with role, company and the activity behind it, qualified to your ICP.
How teams like yours buy it.
Judged on the pipeline, not the deck.
Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.
4x pipeline over ad spend in recruiting software.
Read the case study →
Nine dollars of pipeline for every dollar spent, in six months.
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6x pipeline over ad spend in global payroll and EOR.
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8x pipeline over ad spend in work management.
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7x pipeline over ad spend in project management.
Read the case study →Vendors our readers compare every day
NetSuite
Salesforce
QuickBooks
Quickbase
Sage Intacct
HubSpot
Workday
Rippling
ServiceNow
Zendesk
Samsara
Ramp
Oracle
SAP
Microsoft Dynamics
Acumatica
Xero
Bill.com
Brex
Coupa
Tipalti
Expensify
Stampli
Chargebee
Stripe
Zuora
Pipedrive
Zoho
Outreach
Salesloft
Gong
Apollo
ZoomInfo
Clari
Highspot
Seismic
Gusto
ADP
Paylocity
Paycom
BambooHR
Deel
Lattice
Greenhouse
Lever
Workable
Personio
HiBob
UKG
Ceridian
Freshdesk
Jira
Intercom
Help Scout
Okta
CrowdStrike
SentinelOne
Datadog
PagerDuty
Splunk
Jamf
NinjaOne
Kaseya
SolarWinds
Motive
Geotab
Verizon Connect
Fleetio
Teletrac Navman
Lytx
Smartsheet
monday.com
ClickUp
Asana
Airtable
Notion
Slack
Zoom
DocuSign
Tableau
Looker
SnowflakeNetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflakeThe ones you were going to ask.
How is this different from intent data?
Most intent data tells you an account may be interested, inferred from signals nobody can trace. We record what a named person did on pages we own, so you get the person and the evidence.
Which categories do you cover?
Software categories across finance, HR, sales and CRM, IT, security, fleet and creator tools. The category pages list where we are strongest.
How do we find out what you can deliver for us?
Send your category and ICP. We check it against our audience and come back with a program plan before you commit.
More use cases: Target accounts to named buyers · Activate your addressable market · Fill a short quarter
Your in-market buyers are already on our pages.
Leave a work email for a demo, or send your category and ICP and we come back with a program plan, the properties it runs on, and the buying model that fits.