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NorthRadar
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By team · RevOps & marketing ops

In-market status as a field in your CRM, not a score nobody can explain.

Every stage on our records traces back to a recorded action by a named person. You can put it in a scoring model, a routing rule or a report and defend it.

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The recordlead.deliveredrole: "Controller"seniority: "Director"stage:researchingin_marketcategory: "ERP"timestamp: "09:14:22Z"One schema, delivered daily.Your rulesScore+ in_market stageRouteSDR queueTriggerNurture sequence
Stage is a plain field. It can drive scoring, routing and triggers.
How it works

From recorded action to a field your systems can use.

  1. 1
    We record the action

    Reads, downloads and pricing views on our own properties are written to a log against a named, opted-in person. Nothing is inferred from an IP address.

  2. 2
    We resolve and stage it

    Signals from every site and newsletter are resolved to one identity, and the person is staged as researching or in market from what they did.

  3. 3
    We deliver one schema

    The same fields arrive every day as a CRM sync, a file, a warehouse share or a webhook, with dedupe keys and suppression applied.

lead.delivered"role": "Head of People","stage": "in_market","consideration_set": ["Rippling", "BambooHR", "YOU"],"asset": "HRIS implementation checklist"SalesforceHubSpotMarketoSnowflakeWebhook
One record per lead, the same structure every day. Example: HRIS.
"role": "Head of People"
"stage": "in_market"
"asset_downloaded": "HRIS implementation checklist"
SalesforceHubSpotMarketoSnowflakeCSVWebhook

One record per lead, the same structure every day. Example: HRIS.

Today vs with NorthRadar

What you have now, and what you get.

✕TodayBought lists and inferred intent
  • ✕A third-party score nobody can trace
  • ✕A different file layout from every vendor
  • ✕Duplicates and suppression fixed by hand
✓With NorthRadarRecorded on properties we own
  • ✓A stage backed by a recorded action and a timestamp
  • ✓One documented schema, the same every day
  • ✓Stable keys and your suppression lists applied before delivery
What changes

Three things you get that a rented list cannot give you.

01

A real input for scoring

Feed recorded actions and stage into your own model instead of importing a vendor's opaque number. You decide the weights.

02

One schema, every day

The same fields, in the same order, delivered daily as a CRM sync, a file, a warehouse share or a webhook. Nothing to re-map each campaign.

03

Hygiene is documented

Dedupe keys, suppression lists and event types are written down for whoever owns the integration, before the first record arrives.

Programs that fit

How teams like yours buy it.

Data-as-a-ServiceThe feed itself, in your CRM or warehouse.See the program →B2B Audience ActivationThe same people as audiences in your ad platforms and MAP.See the program →
Proof

Judged on the pipeline, not the deck.

Pipeline over ad spend, as reported by each client. These four programs returned between 4x and 9x their cost in pipeline.

WorkableRecruiting & ATS
4xpipeline over ad spend

4x pipeline over ad spend in recruiting software.

Read the case study →
RipplingHR, payroll & IT
9xpipeline over ad spend

Nine dollars of pipeline for every dollar spent, in six months.

Read the case study →
DeelGlobal payroll & EOR
6xpipeline over ad spend

6x pipeline over ad spend in global payroll and EOR.

Read the case study →
monday.comWork management
8xpipeline over ad spend

8x pipeline over ad spend in work management.

Read the case study →
ClickUpProject management
7xpipeline over ad spend

7x pipeline over ad spend in project management.

Read the case study →

Vendors our readers compare every day

NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
NetSuiteSalesforceQuickBooksQuickbaseSage IntacctHubSpotWorkdayRipplingServiceNowZendeskSamsaraRampOracleSAPMicrosoft DynamicsAcumaticaXeroBill.comBrexCoupaTipaltiExpensifyStampliChargebeeStripeZuoraPipedriveZohoOutreachSalesloftGongApolloZoomInfoClariHighspotSeismicGustoADPPaylocityPaycomBambooHRDeelLatticeGreenhouseLeverWorkablePersonioHiBobUKGCeridianFreshdeskJiraIntercomHelp ScoutOktaCrowdStrikeSentinelOneDatadogPagerDutySplunkJamfNinjaOneKaseyaSolarWindsMotiveGeotabVerizon ConnectFleetioTeletrac NavmanLytxSmartsheetmonday.comClickUpAsanaAirtableNotionSlackZoomDocuSignTableauLookerSnowflake
Compared, reviewed and shortlisted by our readers. Not client endorsements.
Before the call

The ones you were going to ask.

Which systems do you deliver into?

Salesforce, HubSpot, Marketo, Eloqua and Snowflake, plus CSV, API and webhooks into tools like Clay and n8n. If your programs run through Integrate or Convertr, we deliver to your template and field spec.

How do you handle duplicates and suppression?

Records carry stable keys for dedupe, and we suppress against the lists you supply. Both are documented on the developers page.

Can we use the stage in lead routing?

Yes. Stage is a plain field on the record, so it can drive routing, scoring and sequence triggers like any other property.

More by team: Demand generation · ABM & field marketing · Sales development

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